This project was developed for the tax return service, H&R Block, while working for Ogilvy Consulting in late 2022. After defining the many groups that are underrepresented in the tax return industry, we targeted retirees, small business owners and crypto investors. We then worked with our Behavioral Science group to create purposeful copy explaining the need for assistance in these areas and how H&R Block can be there to help you. From there, we developed content in the form of infogrpahics and short-form kinetic type videos. After many iterations with a collaborative team of designers and animators, we developed a website where the work has been packaged up in an organized and digestible fashion. outlookonamericanlife.com